Icare sponsors the "Etats-Majors du VO" event

Icare sponsors the "Etats-Majors du VO" event

As part of ICARE's sponsorship of the "Etats-Majors du VO", our Director of Development and Marketing, François TRITZ, presented the award to the best used vehicle manufacturer to its partner PSA, represented by Marc Lechantre. Congratulations to PSA for its strong mobilization on the used vehicle sector.

On 16 May, at the Pavillon d’Armenonville in Paris, the Journal de l’Automobile and the Journal des Transactions Automobiles organised the sixth edition of the Etats-Majors du VO, the occasion to celebrate the good health of the sector.


Icare sponsored the event for the first time and, as such, François TRITZ, Director of Development and Marketing, presented the Best Builder used vehicAward to his partner PSA, represented by Marc Lechantre. The opportunity for the JA and JTA editors to reward the PSA group’s overall strategy around the used vehicle.


The PSA group acquired 70% of the capital of’s purchasing power station for the development of online sales of secondhand vehicles and associated services.

PSA has also set up operations to increase its presence on the VO market with the creation of a business unit dedicated to VO and, finally, by taking a minority stake in Autobiz, a rating specialist.

The event was organised in the afternoon - 12 noon around a round table moderated by experts from the Used Vehicle sector, a start-up competition to present their project, an award ceremony and a networking space with stands so that professionals could exchange views.


A total of 5 trophies were awarded to manufacturers, distributors, dealers and a start-up (Category Marchand/Trader, Distributor, Builder, Start-Up Prize and Special Prize for Editors).

This event, which highlighted the sector and the stakeholders of the used vehicle, brought together nearly 400 people.